Start with the AI Evidence Pack if an insurer, a regulator or a client has asked how the firm uses AI and you need a written answer soon. It stands on its own and doesn't commit you to anything else.
Choose Embedded Head of Digital if the problem is wider than AI: nobody owns the website, Microsoft 365 and IT suppliers, client data sits in spreadsheets and inboxes, or the annual regulatory return takes someone a week. The first month is spent finding out exactly what needs doing, and you get that in writing.
Choose a Build if you already know the system you need, such as a CRM or a client portal, and you want a fixed price for it.
You can buy each one on its own. If you take on Embedded Head of Digital after the pack, the pack's register and policy carry across. If you aren't sure which applies, working that out is what the first call is for, and it's free.